...start with a logo! Our brand new and shiny logo is one of the first things we finished. Usually designing a logo comes much later in the game development process. This time however we happened to come up with a good design quite early and really fell in love with it.
Logo design isn't our strong suit, so we hired someone who knows what they are doing. And it paid off. This is what you get when you let professionals do their thing. They make everything look simple. The brilliant guys from 1910 Design in Sweden have been helping us out creating the games logo.